My Etisalat UAE app

  • Identify the unique selling preposition of Etisalat’s products and services to write compelling emails, SMS, push notifications, FAQs and copy for landing pages.
  • Craft engaging scripts for automated services and create trending captions for social media posts. 
  • Write effective text for different marketing channels such as billboard ads, in-app messages, radio ad scripts, etc.


  • Create brief and memorable introductions for web pages, brand categories and products and services on Etisalat’s website.
  • Coordinate with the design team to come up with a fixed text length which can be easily paired with images and videos. 
  • Find relevant keywords to write headings, body paragraphs and meta titles and descriptions to rank higher on Google. 
  • Proofread and review the website and mobile channels to update the content regularly and make sure the correct information is always conveyed.

UX content

  • Create content for launching new services and products on the app and website.
  • Draft user-friendly content to pave a quick path to purchase and ultimately lead to more conversions.

Roles and responsibilities

Conducted research on the target audience to create promotional content for the client’s online courses. Wrote brief and intelligible scripts for videos based on latest news around the world:

BAO Blockchain Life Insurance

Winklevoss Twins: Bitcoin is Gold 2.0

Crafted SEO-friendly articles related to real estate, insurance, blockchain technology, finance and pop culture:

Circle Is The Latest Crypto Company To Launch A Stablecoin


Etherty is to property what Ethereum is to ICOs